MSC Cruises Unveils Details of Most Expansive Retail Offering to Date Aboard New Flagship, MSC World America

MSC Cruises’ onboard retail experiences will be brought to another level with a huge and varied retail offering aboard its upcoming flagship, MSC World America, set to debut next month.

The new flagship’s 10,764 square feet (1,000m²) spacious and modern shopping area will offer nine unique shops, providing guests a world of choice with an impressive selection of boutiques, world-renowned brands, and exclusive shopping experiences waiting to be discovered.

From a first at sea pre-owned luxury accessories retail concept, an exciting new Bulova pop-up shop to a range of forward-thinking retail concepts selling fashion items, liquors, luxury watches and jewellery, perfumes, electronics and souvenirs, MSC World America offers something to satisfy every type of guest.

MSC Cruises Senior Vice President Onboard Revenue, Georg Schmickler shared, “We are thrilled for our future guests to experience of our dynamic retail offering aboard our newest ship, MSC World America. The shopping experience onboard has been thoughtfully designed to cater to every guest, featuring a diverse range of world-class brand partnerships, innovative new concepts and returning guests’ favourites. With our expanded retail offering, our aim is to provide our guests with an exceptional and tailored shopping journey while at sea.”

MSC World America’s onboard retail highlights include:

• NEW! “Luxury at Sea”: MSC Cruises’ first pre-loved accessories concept situated in the Luxury Accessories shop onboard. The new concept will give guests the chance to shop unique, pre-owned high-end items from brands such as Hermès, Chanel, Dior & Louis Vuitton.
• NEW! Bulova Pop-Up Shop: an exciting pop-up experience, located in the ships vibrant World Galleria, offering a wide range of watches from the iconic brand.
• NEW! Sif Jakobs Lab-Grown Diamonds: a first at sea, debuting exclusively on MSC World America. Situated in the ship’s Shopping Gallery, guests can discover a curated selection from Sif Jakobs' radiant 14k gold and lab-grown diamond collection, with each piece certified and crafted with care.
• TimeVallée: for the third time in MSC Cruises’ fleet, the luxury and innovative watch multi-brand retail concept will offer access to a curated portfolio of seven prestigious watch brands (Baume & Mercier, Cartier, Chopard, Hublot, IWC, Panerai, Tag Heuer) along with a compelling range of experiences and services.
• Omega Shop: the fourth single-brand boutique in MSC Cruises’ fleet, offering the latest collections.
• World of Jewels - a luxury and innovative multi-brand boutique, offering a wide choice of exquisite jewellery from world-renowned brands including Chopard, Messika and RF Jewels.
• Effy Jewellery store: Featuring an exquisite range of Effy’s fine jewellery.
• Shopping Gallery: 3,918 square feet (364m²) shopping area offering a range of products and experiences for guests to enjoy.
• MSC Shop - showcasing a wide range of exclusively branded MSC Cruises and MSC World America merchandise to take home as souvenirs or as great gifts for loved ones.

MSC World America will depart for her first sailing on April 12, 2025 and spend her inaugural season sailing from PortMiami, offering alternating seven-night Eastern and Western Caribbean itineraries with stops in Puerto Plata, Dominican Republic; San Juan, Puerto Rico; Costa Maya and Cozumel, Mexico; Isla de Roatan, Honduras; and all sailings include a visit to Ocean Cay MSC Marine Reserve, MSC Cruises’ private island in The Bahamas.

To learn more about MSC World America visit HERE.